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Because Customers Don't Come with Stop Signs ...
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Web Content Management
Creating Dynamic Sites with Minimal Effort
Your corporate web site is the primary entry point into your company by your customers, partners, and other stakeholders. As web sites move from a static to a dynamic and constantly-changing state, the ability to manage your content to stay fresh and relevant becomes your critical success factor.
Success depends on how well you manage your content – not how well it manages you. Providing the right information at the right time to the right audience could be that difference to make that sale – while providing the wrong information could do more damage. The more time it takes to update the site, the more potential risk that you could be exposed to - because customers don't come with stop signs.
Streamlining the content update process is your first step - remove your IT Support Group from this update process and put it into the hands of your content owners while saving your IT resources for higher-valued IT activities like new development, critical support issues or new web sites features.
Ensure your IT and knowledge workers are focused on maximizing their individual value contribution to your organization, not stuck in countless hours of unproductive “update” activities.
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